Last reviewed: September 16, 2026
Getting access to Google Display & Video 360 is not the same as choosing a DV360 partner.
One provider may offer a fully managed campaign service. Another may give your team platform access and training. A third may focus on enterprise implementation, Campaign Manager 360, Floodlight and data architecture. These models can look similar in a proposal but create very different levels of control, transparency and portability.
This guide compares seven agencies and Google Marketing Platform specialists that advertisers can evaluate for DV360 access, implementation or managed execution. It also explains the questions to ask about fees, permissions, account ownership, data and support before signing a contract.
For a platform overview, see our Google Display & Video 360 service page.
Quick answer: The best DV360 partner is the one that matches your operating model and documents what you control. Before choosing a provider, confirm whether you receive direct platform visibility, who owns the advertiser and measurement setup, which fees sit outside media cost, whether your data and deal history are portable, and what happens if the relationship ends. Do not choose on a Google Partner badge or headline fee alone.
Best DV360 Access Agencies and Partners at a Glance
Provider | Best fit | Typical strength | What to confirm |
|---|---|---|---|
AdGeeks | Independent agencies, mid-market brands and teams needing flexible support | DV360 access with self-service, hybrid or managed options; multi-DSP support | Exact fee structure, advertiser setup and included support for your market |
Jellyfish | Large brands using a broader Google Marketing Platform stack | Enterprise media, technology, analytics and GMP integration | Scope of platform access versus managed execution and local commercial terms |
Incubeta | Brands combining paid media, analytics and marketing technology | Google ecosystem consulting and cross-market activation | DV360 access model, delivery team and reporting ownership |
TRKKN | Organizations needing Google Marketing Platform consulting and implementation | Google-focused technology, analytics and media expertise | Availability by market, operational model and ongoing campaign support |
Adswerve | North American organizations needing GMP licensing, implementation or consulting | Google Marketing Platform technology and measurement expertise | Media activation scope, service package and support responsibilities |
Making Science | International brands seeking media and marketing-technology support | Digital media, data and Google ecosystem services | Local DV360 team, contract structure and data portability |
Merkle | Enterprises with complex CRM, identity and first-party data requirements | Large-scale data, customer experience and media integration | Engagement size, delivery model, platform visibility and governance |
Important: Provider services, certifications, commercial terms and market coverage can change. “DV360 partner” can describe licensing, implementation, consulting, managed media or a combination. Confirm the exact service in writing for your advertiser, region and contract.
Tell us your markets, monthly media range, internal experience and required level of control. We’ll recommend a self-service, hybrid or managed setup.
What Does “DV360 Access” Actually Mean?
The phrase can refer to several different commercial and operational arrangements. The differences affect permissions, data ownership, support and switching costs.
Direct Contractual Access
An eligible advertiser or agency contracts for DV360 under an approved commercial arrangement and operates through its own organizational structure.
This can offer the clearest direct relationship, but eligibility, commitments and support depend on region and contract. Google does not publish one universal minimum spend that applies to every DV360 advertiser.
Partner-Provided Platform Access
A qualified provider gives the client access within the provider’s DV360 structure. Depending on the arrangement, the client may receive a dedicated advertiser, direct UI permissions, training and support while the provider handles the underlying commercial relationship.
This model can reduce procurement barriers, but the contract must explain:
Which DV360 entity contains your advertiser
Which user roles your team receives
Whether you can create and manage campaigns directly
Whether raw reporting and API access are available
Who controls Floodlight and Campaign Manager 360 configuration
How data and campaigns can be exported if you leave
Managed Service
The provider plans and operates campaigns on the client’s behalf. The advertiser may receive dashboards and business reviews without full platform access.
Managed service can be appropriate when the internal team lacks programmatic expertise or time. It becomes risky when the client cannot see the media structure, understand fees or retrieve its data.
Hybrid Service
The client retains strategic involvement and selected platform access while the provider handles technical execution, troubleshooting, deals, trafficking or optimization.
Hybrid arrangements suit teams that want to build internal capability gradually. Responsibilities and approval rights should be explicit.
For a deeper explanation of these options, read How to Get DV360 Access.
How We Evaluated the Providers
This comparison considers publicly described capabilities and the practical requirements of a DV360 relationship:
Google Marketing Platform and DV360 expertise
Self-service, hybrid or managed operating options
Implementation and measurement support
First-party data and analytics capabilities
Multi-market operating capacity
Training and ongoing campaign support
Suitability for different advertiser sizes and team structures
Clarity of access, permissions and ownership
Commercial pricing, minimum commitments and specific certifications should be verified directly with each provider. They are not assumed from company size or marketing language.
Disclosure: AdGeeks publishes this comparison and is included in it. The same evaluation categories are applied to every provider.
The Best Google DV360 Access Agencies and Partners
1. AdGeeks - Best for Flexible DV360 Access and Multi-DSP Support
Best for: Independent agencies, mid-market brands and lean in-house teams that need DV360 access without building a complete programmatic operation from scratch.
AdGeeks offers Google DV360 support through self-service, hybrid and fully managed models. The same relationship can also support Amazon DSP and Adform, which is useful when a media plan requires different inventory, audience or regional strengths.
Teams can use AdGeeks for platform onboarding, campaign setup, troubleshooting, reporting and ongoing trading support. The offer is positioned for buyers that want enterprise DSP infrastructure with more flexibility than a large holding-company engagement.
Key strengths:
Google DV360, Amazon DSP and Adform support
Self-service, hybrid and managed operating models
Onboarding and hands-on campaign support
Display, video, connected TV, audio, native and digital out-of-home capabilities
Suitable for brands and independent agencies
Confirm before signing:
The exact platform and service fees for your setup
Your DV360 user role and advertiser permissions
Which services are included versus billed separately
The ownership and portability of measurement configuration
Billing and payment terms for your market
Best choice when: You need a flexible operating model, multi-DSP access or active support without committing to a large enterprise agency structure.
2. Jellyfish - Best for Enterprise Google Marketing Platform Integration
Best for: Large organizations that want DV360 connected with a broader Google Marketing Platform, analytics and digital-transformation program.
Jellyfish operates across media, technology, data and creative services. It is relevant when DV360 implementation is part of a larger Google ecosystem that may include Campaign Manager 360, Search Ads 360, Google Analytics and cloud or measurement work.
Key strengths:
Enterprise Google ecosystem experience
International delivery capabilities
Media, analytics and technology integration
Suitable for complex multi-market programs
Confirm before signing: Whether the engagement includes platform access for your team, how advertiser and measurement ownership are structured, and which work is delivered locally versus through a wider network.
Best choice when: DV360 is one part of a broad enterprise Google Marketing Platform transformation.
3. Incubeta - Best for Integrated Media, Analytics and Technology
Best for: Brands that want programmatic media combined with analytics, data and marketing-technology consulting.
Incubeta works across digital media, technology and data. It can be relevant for advertisers that need more than campaign trading—for example, measurement design, feed or data integration, analytics and international media execution.
Key strengths:
Google ecosystem experience
Media and analytics combination
International presence
Suitable for multi-disciplinary engagements
Confirm before signing: The exact DV360 access model, named delivery team, user permissions, reporting scope and commercial terms in your market.
Best choice when: Media activation and marketing technology need to be planned together.
4. TRKKN - Best for Google-Focused Consulting and Implementation
Best for: Organizations that need specialist support around Google Marketing Platform, analytics and campaign technology.
TRKKN focuses on Google marketing and cloud technologies. It is relevant for teams that need implementation, measurement or consulting depth alongside DV360 operations.
Key strengths:
Specialized Google technology focus
Analytics and measurement capabilities
Implementation and consulting support
Relevant to European and international organizations
Confirm before signing: Whether TRKKN provides the contractual access model required in your country, whether media trading is included, and who handles day-to-day campaign optimization.
Best choice when: Technical implementation and Google ecosystem expertise are as important as media buying.
5. Adswerve - Best for North American GMP Licensing and Technical Support
Best for: North American organizations seeking Google Marketing Platform licensing, implementation, analytics or consulting support.
Adswerve specializes in Google Marketing Platform and Google Cloud services. It is a strong evaluation candidate when platform implementation, data, analytics and technical enablement are central to the project.
Key strengths:
Google Marketing Platform specialization
Technical and analytics expertise
Training and consulting capabilities
Relevant to organizations building internal platform capability
Confirm before signing: Whether the required package includes media activation, platform access only, implementation, managed service or a combination.
Best choice when: Your team needs technical GMP enablement and wants to build stronger internal ownership.
6. Making Science - Best for International Media and Marketing Technology
Best for: International brands seeking an integrated partner across paid media, data, analytics and marketing technology.
Making Science operates across digital marketing and technology services. It can be relevant when DV360 campaigns need to connect with broader customer acquisition, analytics or cloud initiatives across markets.
Key strengths:
International digital-marketing operations
Media and technology capabilities
Cross-market execution
Relevant to organizations seeking an integrated partner
Confirm before signing: Local DV360 expertise, contract ownership, account permissions, delivery location and the boundaries between media, technology and consulting fees.
Best choice when: DV360 is part of a larger international marketing and technology program.
7. Merkle - Best for Enterprise CRM and First-Party Data Integration
Best for: Large organizations with complex customer data, CRM, identity and multi-market governance requirements.
Merkle combines media with customer-experience, data and technology services. It is relevant when DV360 activation must connect with sophisticated first-party data, CRM and enterprise measurement systems.
Key strengths:
Enterprise data and customer strategy
CRM and first-party data integration
Global operating capacity
Suitable for regulated or complex organizations
Confirm before signing: Minimum engagement scope, named delivery team, direct platform visibility, data governance and how easily campaigns or measurement assets can be transferred.
Best choice when: DV360 is part of a large enterprise customer-data and media transformation.
DV360 Fees and Minimum Spend: What to Ask
Google does not publish one universal DV360 minimum that applies to every access model. A provider may establish its own commitments based on market, service level, billing risk, support requirements and inventory.
A proposal can contain several separate cost layers:
Working media
DV360 platform or technology fee
Partner access or infrastructure fee
Managed-service or trading fee
Audience data charges
Brand-safety and verification costs
Campaign Manager 360 or ad-serving costs
Creative production or adaptation
Reporting, analytics or measurement services
Premium inventory, deal or publisher costs
Request a written cost example that shows how a representative media budget becomes the final invoice. Ask whether fees are calculated as a percentage, fixed retainer, CPM surcharge or combination.
For a broader comparison, read our DV360 pricing and access-cost guide.
The DV360 Account-Ownership Checklist
Account ownership is often more important than the headline service fee. Ask the provider to answer each question before procurement is complete.
Platform Structure and Permissions
Will we receive our own advertiser within the partner structure?
Which DV360 roles will our team receive?
Can we see media cost and fees separately?
Can we create and edit campaigns, insertion orders and line items?
Can we grant access to our auditors or analytics team?
Measurement and Data
Who owns Campaign Manager 360 and Floodlight configuration?
Can we export event-level or raw reporting data where supported?
Do we receive API or BigQuery access if required?
Who controls audience lists, first-party data connections and consent settings?
How are conversions deduplicated against Google Ads, GA4 and other platforms?
Portability and Exit Terms
What happens to campaigns, creatives, audiences, reports and deal IDs if we leave?
Can historical reports be exported in a usable format?
Can private marketplace relationships be transferred?
How long is data retained after termination?
Are there notice periods, lock-ins or early termination charges?
Support and Service Levels
Who provides day-to-day support?
What are the support hours and response targets?
Does onboarding include training and live campaign QA?
Who handles creative approval, billing and platform escalations?
How often are campaigns reviewed and optimized?
We can help you compare platform access, service level, account ownership and total fees for your specific markets and campaign requirements.
How to Choose the Right DV360 Partner
1. Define the Required Operating Model
Decide whether your team needs self-service control, managed execution or a hybrid. Do not pay for a fully managed engagement if your internal traders need direct control, and do not choose self-service if nobody can operate the platform consistently.
2. Separate Access From Expertise
Platform access alone does not create campaign strategy, deal negotiation, measurement or optimization. Evaluate the provider’s operational support separately from its ability to provision access.
3. Compare the Complete Cost
Normalize every proposal using the same sample budget and include platform, service, data, verification, ad-serving and reporting costs.
4. Protect Data and Measurement Ownership
Confirm who controls Floodlight, Campaign Manager 360, audiences and historical reporting. Avoid arrangements in which essential measurement assets disappear when the provider relationship ends.
5. Match the Partner to Your Scale and Markets
A global enterprise consultancy may be appropriate for multi-market governance and CRM integration. A specialist access partner may be more efficient for an independent agency or mid-market advertiser that needs speed and flexibility.
6. Validate the Team, Not Only the Logo
Ask who will actually manage onboarding, campaigns and support. Request relevant experience, escalation paths and a sample reporting workflow.
7. Run a Structured Pilot
When practical, begin with a defined market, campaign, timeline and success criteria. Use the pilot to test transparency, support, billing accuracy and reporting—not only media performance.
If your team is deciding between a simpler Google Ads setup and an enterprise DSP, read DV360 vs Google Ads. For measurement planning, use the DV360 reporting metrics guide.
Frequently Asked Questions
Can a Small Business or Independent Agency Get DV360 Access?
Potentially, yes. Access can be provided through an appropriate partner arrangement even when a direct enterprise contract is not practical. Eligibility, permissions, costs and service requirements depend on the provider and market.
Does Google Publish a Universal DV360 Minimum Spend?
No single public minimum describes every DV360 access arrangement. Direct contracts and partner-provided access can have different commercial requirements. Ask for the contractual minimum and the practical campaign budget separately.
What Is the Difference Between Managed and Self-Service DV360?
In a managed model, the provider operates campaigns for the client. In self-service, the client team receives platform access and handles campaign operations. A hybrid model divides responsibilities between both teams.
Will We Own Our DV360 Account?
That depends on the contract and platform structure. Ask who controls the partner and advertiser entities, user permissions, measurement configuration, audiences and historical data. “Dedicated advertiser” does not automatically mean the client owns the parent relationship.
Can We Keep Our Campaign Data if We Change Providers?
Reporting can usually be exported, but the portability of campaigns, audiences, deals and measurement assets depends on the setup. Document the exit process before signing.
Are DV360 Platform Fees the Same for Every Provider?
No. Contract rates and partner fee structures can differ. Compare total billed cost and request a line-item explanation of platform, service, data, verification and other charges.
Do We Need Campaign Manager 360 With DV360?
Not every setup is identical, but Campaign Manager 360 and Floodlight can play important roles in trafficking, measurement and attribution. Ask the provider which measurement stack is included and who owns it.
Can One Partner Support DV360 and Other DSPs?
Some providers support multiple DSPs, while others specialize in the Google ecosystem. Multi-DSP support can be useful when the strategy requires Amazon audiences, regional platforms or inventory not best served through one DSP.
How Long Does DV360 Onboarding Take?
Timing depends on contracting, billing, advertiser setup, user permissions, measurement, creative readiness and data integrations. Ask the provider for a written onboarding plan with owners and dependencies.
Which DV360 Partner Is Best?
There is no universal winner. The best partner fits your markets, budget, operating model, measurement requirements and desired level of control. Use the same access, ownership, fee and support checklist for every proposal.
AdGeeks supports Google DV360 through self-service, hybrid and managed models, with onboarding, measurement and campaign support.
Editorial Sources
Provider capabilities, certifications, coverage and commercial terms may change. Verify current details directly with each provider before procurement.
