Native
Ads that don't feel like ads.
Native ads match the look and feel of the platform they appear on. No banners, no borders - just content that flows naturally into the user's experience. Higher engagement. Lower friction.
Whether it's in-feed, in-article, or recommended content widgets - native is one of the best-performing formats for brands that want to build trust while driving action.
In-feed and in-article native placements
Responsive assets (headline, image, description)
Runs across premium publishers via DV360 and Adform
Works alongside display retargeting
Best for: Content-led strategies in financial services, healthcare, B2B, and other categories where audience trust influences conversion
Display
The classic that still converts.
Display remains the most widely used programmatic format. Banner ads in static, animated, or HTML5 formats appear across news sites, content publishers, apps, and the open web. The format scales efficiently and supports both awareness and performance objectives.
Through DV360, Amazon DSP, and Adform, display campaigns run on premium inventory with audience-level targeting by behavior, demographics, and intent. Brand safety controls and viewability standards filter out low-quality placements, so every impression reaches a verified, relevant viewer.
Standard banner sizes (300×250, 728×90, 160×600, 320×50 e.t.c)
Static, animated (GIF/HTML5)
Desktop, mobile, and tablet
Brand safety & viewability controls
Best for: Brand awareness, retargeting, product launches, driving traffic
Video
Tell your story. Everywhere.
Video generates the highest engagement rates of any digital ad format. Programmatic video buying places your creative across YouTube, connected TV apps, streaming platforms, and thousands of publisher sites from a single campaign setup.
Campaigns run through DV360 (with direct YouTube inventory access), Amazon DSP, and Adform. This combination provides reach across the largest video inventory pools on the internet, from user-generated content to premium broadcast-quality streaming.
In-stream (pre-roll, mid-roll, post-roll)
Outstream (plays within article content)
Connected TV / OTT
YouTube via DV360 Skippable and non-skippable formats
Best for: Brand storytelling, product demos, awareness at scale, CTV campaigns
Audio
Reach people when screens are off.
Audio advertising reaches listeners in moments that visual formats cannot access: commutes, workouts, cooking, running. These screen-free contexts produce high completion rates because listeners do not skip or scroll past audio ads the way they do with display and video placements.
Through DV360 and Adform, programmatic audio campaigns run across Spotify, podcast networks, music streaming apps, and digital radio. Targeting works at the listener level, using demographics, content genre, listening context, and behavioral data to match your message to the right audience.
15s, 30s audio spots
Companion banner (visual paired with audio)
Spotify via programmatic (through DV360 / Adform)
Podcast network placements
Best for: Consumer brands, retail, entertainment, hospitality, lifestyle
Conversational
Start a conversation. Not just an impression.
Conversational ads go beyond passive viewing. They pull the user in with a question, a poll, a prompt - and guide them toward action. It's advertising that feels more like a dialogue.
The format performs strongest in lead generation, product comparison, and high-consideration purchase cycles. When a buying decision requires more information than a banner provides, conversational units bridge that gap within the ad experience itself.
Interactive rich media units
Expandable ad formats
Poll and quiz-based creatives
Supported through Adform's rich media suite
Best for: Finance, insurance, automotive, B2B, any product with a longer decision cycle
In-App
Mobile users. Real inventory.
In-app advertising puts your brand in front of users while they're gaming, browsing, or using their favorite tools. It's premium mobile inventory — with no cookie dependence, since apps rely on device IDs for targeting.
Amazon DSP and DV360 provide access to high-quality in-app inventory across the largest mobile app exchanges. Viewability rates in app environments consistently exceed mobile web benchmarks, and full-screen formats generate stronger recall and completion metrics.
Banner and interstitial placements
Rewarded video (opt-in format with high completion rates)
Playable ads (for gaming/app verticals)
MRAID-compatible rich media
Best for: App installs, mobile commerce, gaming, retail, consumer apps
Industry Solutions
Platforms and types