Advertise on The Trade Desk Without Enterprise Barriers.

Buy connected TV, audio, display and digital out of home across the open internet from the leading independent DSP, with UID2 identity and retail data. Our traders run it for you, or your team runs its own seat with us behind it.

What you get

Everything The Trade Desk can do run by people who use it daily

OpenPath supply

Direct paths to premium publishers, with fewer hops between your bid and the impression.

Cross-publisher CTV

Premium streaming inventory through deals, planned across publishers with cross-device frequency control.

UID2 and EUID identity

Cookieless identity that keeps targeting and measurement working as third-party cookies fade.

Kokai AI buying

AI-driven bidding and planning in Kokai, tuned daily by our traders.

Retail data

Activate retail partners' shopper data and tie spend to online and in-store sales.

Audio and out of home

Reach audiences through digital audio and digital out-of-home inventory.

Ad Formats

Where your ads will run

Connected TV

Streaming Audio

Digital Out of Home

Display

Native

Online Video

Mobile Apps

Connected TV

Bring your brand to the big screen with ads across streaming TV.

Connected TV

Streaming Audio

Digital Out of Home

Display

Native

Online Video

Mobile Apps

Connected TV

Bring your brand to the big screen with ads across streaming TV.

Q&A

The Trade Desk questions
answered

Still have questions?

How much does The Trade Desk cost?

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The Trade Desk campaign costs depend on media spend, platform fees, data, inventory and service scope. AdGeeks provides a tailored quote for managed or self-service access. Request a proposal for the fees and budget applicable to your campaign.

How much does The Trade Desk cost?

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What is the minimum spend for The Trade Desk?

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Minimum-spend requirements depend on the access arrangement and service scope. Contact AdGeeks to confirm the current minimum for your market, campaign goals and buying model before planning a budget.

What is the minimum spend for The Trade Desk?

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The Trade Desk or DV360 - which should I choose?

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Choose The Trade Desk for independent, cross-publisher CTV and UID2-based identity. Choose DV360 when YouTube and Google audiences matter. Many advertisers run both, and we split budget by what each does best.

The Trade Desk or DV360 - which should I choose?

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Can I buy YouTube through The Trade Desk?

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No. YouTube is bought through Google's platforms, so we pair The Trade Desk with DV360 when YouTube is part of the plan.

Can I buy YouTube through The Trade Desk?

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What is UID2?

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Unified ID 2.0 is an open-source identity framework, championed by The Trade Desk, that builds an encrypted ID from a hashed email or phone number with user consent. It keeps targeting and measurement working without third-party cookies. EUID is the European version.

What is UID2?

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Can my team run The Trade Desk campaigns themselves?

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Yes. Teams with programmatic experience can trade in their own seat with onboarding and ongoing support from our traders. Most clients choose fully managed service.