
Features
How It Works
DV360 gives you flexible ways to buy ad inventory. Whether you want broad reach or exclusive placements, there's a buying method that fits your goals and budget.
Buyers:
Pricing:
Impressions:
Open Auction
Private auction
Preferred deals
Programmatic guaranteed
Several Advertisers
Auction Pricing
Unreserved Impressions
Several Advertisers (by Invite)
Auction with CPM Floor
Unreserved Impressions
One-to-One
Auction Pricing
Unreserved Impressions
One-to-One
Fixed CPM Pricing
Reserved Impressions

Inventory & Reach

Integrations
Appsflyer
Floodlight
BigQuery
Firebase
CM360
Studio 360
Search360
Google Web Designer
Bombora

Comparison
Access to the Google Ad Manager exchange only
Access to Google Ad Manager and 76+ third-party exchanges
Video inventory is only available on YouTube
Available YouTube and other video inventory (non-YouTube)
You cannot directly interact with publishers
Marketplace is available which gives direct deals with publishers
It is not possible to set a common frequency between campaigns of different formats
You can set the common frequency for different formats: display, video, Gmail and video-YouTube (beta)
Standard audience targeting
Advanced audience setup
Standard ad formats
Standard and non-standard ad formats
General Brand Safety
Managed Brand Safety settings and integrated third-party verifiers: IAS, Adloox, DoubleVerify

Industry Solutions
Platforms and types










