Technology

Programmatic for B2B tech that actually converts.

Programmatic for B2B tech that actually converts.

Reach software developers, IT decision makers, and enterprise procurement teams via high-authority tech publications, business media, and account-based targeting.

Reach software developers, IT decision makers, and enterprise procurement teams via high-authority tech publications, business media, and account-based targeting.

IT and software category icon featuring a smartphone, desktop computer, and server stack

Industry Challenges

How Technology Advertising is Evolving.

How Technology Advertising is Evolving.

Complex Buyer Journeys

Enterprise technology purchases follow research cycles that span weeks or months. Buyers evaluate products across review sites, analyst reports, peer forums, and vendor content before reaching out to sales.

High Competition

SaaS and infrastructure companies target overlapping audiences of CTOs, VP-level Buyers, and Leads. Standing out requires precise targeting and consistent exposure across the right properties.

Fragmented Attention

Technology Buyers split their attention across, podcasts, developer communities, streaming content, and apps. Reaching them requires coordinated campaigns across multiple channels and formats.

What we activate

Tech buyers don't convert from a single ad. We build full-funnel campaigns: account-based display to enter on the radar, video for product education, native for thought leadership, and retargeting for pipeline acceleration.

Tech buyers don't convert from a single ad. We build full-funnel campaigns: account-based display to enter on the radar, video for product education, native for thought leadership, and retargeting for pipeline acceleration.

Account-based targeting on premium B2B publishers

Outstream video for product demos

LinkedIn-equivalent reach via DV360 + 6sense audiences

Native placements on Wired, TechCrunch, The Verge

Highlights

Highlights

Avg. CTR uplift

+38%

Cost per qualified lead

−27%

Verticals served

SaaS · DevTools · Cloud

Other industries

Other industries

Gambling & iGaming

Tourism & Travel

Finances

Healthcare & Pharma

Retail & eCommerce

Hospitality

Case studies about Technology

DV360

4.8M+

Impressions Served

Maximize Conversions (Target CPA) With 1st-Party CRM Retargeting via Google DV360

DV360

28.4M+

Impressions Served

Traffic Campaign for AWS/Azure Console Users Using Custom Intent Audiences via Google DV360

DV360

32.6M+

Impressions Served

Maximizing Brand Lift With Viewable CPM for Awareness via Google DV360

Case studies about Technology

DV360

4.8M+

Impressions Served

Maximize Conversions (Target CPA) With 1st-Party CRM Retargeting via Google DV360

DV360

28.4M+

Impressions Served

Traffic Campaign for AWS/Azure Console Users Using Custom Intent Audiences via Google DV360

Screenshot of a software dashboard displaying weather data, graphs, and numerical statistics.

Interface displaying various application icons and names in a grid layout, with options on the left side.

Dashboard displaying various applications and options for user interaction, including logos and titles.

Access in days, not months

Most brands wait months to get here. You don't have to.

Screenshot of a software dashboard displaying weather data, graphs, and numerical statistics.

Interface displaying various application icons and names in a grid layout, with options on the left side.

Dashboard displaying various applications and options for user interaction, including logos and titles.

Access in days, not months

Most brands wait months to get here. You don't have to.

DSPs

Display & Video 360

Industry Solutions

Gambling & iGaming

Tourism & Travel

Healthcare & Pharma

Retail & eCommerce

Platforms and types

Ad Formats

Resources

Creative Showroom

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