Why Spotify?
The numbers don't lie
751m+
monthly active users
Spotify’s 751 million monthly active users span every genre and demographic, giving Advertisers access to a global, highly segmented listener base.
90%
incremental sales
Adding video and display to audio-only Spotify campaigns drives 90% incremental sales lift. Multi-format execution outperforms single-channel runs.
2x
more ad attention
Listeners engaged with music or podcasts deliver 2x more ad attention than passive browsing environments, translating directly to stronger message retention.
44%
lower cost per action
Brands that add Spotify to their omnichannel media mix see 44% lower cost per action, because engaged audio listeners convert at higher rates.
#1
most home-screened app
As the #1 most home-screened app, Spotify occupies a primary position on users’ devices. That visibility extends to your display and video ad placements within the app.
Industry Solutions
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