What you get
Live TV on Warner Bros. Discovery
Walmart audiences on networks such as TBS, TLC and Food Network through a private deal.
Vizio and Connect Select CTV
Streaming TV on Vizio TVs and Walmart's curated CTV marketplace, matched to Walmart shoppers.
New-to-brand growth
Walmart DSP offsite display delivered a median 52% new-to-brand customers in 2025.
Closed-loop sales measurement
See which impressions led to purchases on Walmart.com and in Walmart stores.
Spotify
Reach Walmart customers across Spotify music, podcasts, video and display.
Walmart purchase data
Audiences built from what people actually buy at Walmart, online and in store.
Connect with customers in everyday moments — from restocking the essentials to relaxing at home.
Fastest-growing eCommerce platform in the U.S.
More likely, on average, to buy a brand’s items after exposure to its Walmart DSP ads, compared with non-ad-exposed customers.
Sources: eMarketer Forecast, May 2025 (gross value of products or services sold online; excludes travel and event tickets). Walmart first-party data, February 1, 2023–July 31, 2024; ad exposure within 14 days prior to conversion, across 26 impact studies. Results are averages across measured brands’ full product portfolios.
6 AM
Restocking essentials
8 AM
Fueling up
11 AM
Break-time browsing
2 PM
Finishing their order
5 PM
Pickup time
7 PM
Relaxing at home
From that first spark to the final sale: Walmart stores, Walmart.com, the Walmart app, social media, across the web, pickup and delivery, at home and on the go.
Connect with your audience on their shopping journey — from discovery to purchase.
Brand solutions
Connect with customers at the beginning of their journey to help drive discovery, capture attention and build your brand. Expand your reach and influence decisions early to gain new buyers, re-engage shoppers and capture incremental sales.
Brand discovery with VIZIO
Highly interactive new ad formats, audience discoverability, new categories of advertisers and more opportunities for shopper discovery with VIZIO.
Performance solutions
Engage customers when intent is high to help drive sales. Convert Walmart shoppers and help predict how they’ll shop next.
Performance tools
Sponsored in-app and push notifications, objective-based optimizations, AI-powered tools for streamlined onboarding and activation, and greater opportunities for campaign experimentation.
Powered by Walmart first-party data, measurement solutions are proprietary, precise, reliable and high-fidelity.
Connected measurement framework
Support Walmart suppliers at every stage of their campaign strategy: Plan, Optimize and Analyze.
Measurement solutions
Prove the bottom-line impact of advertising with first- and third-party solutions.
Coming soon to the Ad Center
Cross-Channel Reports; multi-touch attribution and Path to Conversion reporting; multi-channel incrementality; brand- and category-level WAMM reports; media planning tools. Product timelines are subject to change.
These are broader Walmart advertising products, not standard Walmart DSP inventory. Availability and buying arrangements differ by product.
Sponsored Products
Personalized Carousel, Search In-grid, Sponsored Products Carousel, Buy Box, My Items In-grid, Stock Up and Sponsored Notification.
Sponsored Brands & Sponsored Videos
Sponsored Brands and Sponsored Videos placements bring brand and video creative into the shopping experience.
Onsite Display
Skyline: topic, search and browse, item, Shop & Deal, Order History & Detail, and Thank You pages. Marquee: topic, search and browse, item, and Thank You pages. Brand Box: item pages. Gallery: search and browse pages. Tile: Shop & Deals pages.
Homepage placements
Desktop: Homepage HeroPOV auto-scroll ads and Homepage Gallery. App + mWeb: Homepage HeroPOV auto-scroll ads, Homepage Features 4, 5 and 3, and Homepage Gallery.
Display Videos (beta)
Brand Box on Item, Order Details and Purchase History pages (shared with Onsite Display). Pickup & Check-in on Show Barcode and Pickup Details pages (separate inventory).
Brand Shop & Shelf
Brand Shop and Shelf offer dedicated branded shopping and product-browsing experiences.
Walmart offers in-store and connected TV advertising. Not every placement is available through Walmart DSP; confirm the buying route before planning.
Store ads
Electronics counter screens, TV wall, in-store demos, bakery screens, deli screens, Auto Care Center screens, supplier-led events, Pickup & Delivery Sampling, self-checkout ads, Vision Center screens and fuel station screen ads.
VIZIO placements
In-stream CTV ads and VIZIO Home Screen Brand Video.
Q&A
Industry Solutions
Platforms and types
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Wilmington, DE 19802 US
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