UTM builder

Tag every click
the same way, every time

Build campaign URLs with clean UTM parameters so every click lands in analytics where it belongs.

Website URL

Campaign source

Campaign medium

Campaign name

Campaign term (optional)

Campaign content (optional)

Campaign URL

Campaign URL ready.

https://adgeeks.agency/tools/utm-builder?utm_source=dv360&utm_medium=display&utm_campaign=spring_sale_2026&utm_content=banner_300x250

utm_source: dv360
utm_medium: display
utm_campaign: spring_sale_2026
utm_content: banner_300x250

Values are trimmed, lowercased and use _ for spaces, then URL-encoded.

About UTM tags

Clean tags
make clean reports

What UTM parameters do

UTM parameters are short tags added to the end of a link. When someone clicks it, your analytics tool reads the tags and records where the visit came from, so every campaign, platform and creative shows up as its own line in your reports.

Source and medium

Source says where the click came from, such as dv360 or newsletter. Medium says what kind of traffic it is, such as display, video or email. Together they decide which channel a visit is grouped under in analytics, so set them every time.

Campaign, term and content

Campaign names the initiative, for example spring_sale_2026. Use term and content to split audiences or creative versions you want to compare, such as banner_300x250 against banner_728x90.

Keep naming consistent

Analytics treats Display and display as two different values, so one typo splits your data. Lowercase every value, replace spaces with underscores and agree a short naming convention with everyone who builds links. The builder does the first two for you.

Measure what the clicks are worth with the CPC, CTR and CPA calculator, or ask AdGeeks to set up tracking across your DSP campaigns.