The campaign had one clear commercial objective: acquire new registered players across Germany and the United Kingdom and convert them efficiently into first-time depositors. Rather than optimizing primarily toward clicks or low-cost traffic, performance was evaluated against the full acquisition funnel. Two metrics sat at the center of the strategy: Cost Per Registration (CPR) measured how efficiently media spend generated new registered users. Registration-to-First-Time-Deposit Conversion Rate measured whether those registrations translated into genuine depositing players. This distinction was critical. A low registration cost has limited value if those users fail to progress further down the funnel. Audience, inventory, creative, frequency and budget decisions were therefore assessed not only by their ability to generate registrations, but also by the quality of those registrations and their contribution to first-time deposits. The result was a performance framework that kept programmatic media investment closely connected to commercially meaningful actions.