Free tool

Which DSP is right for you?

Answer 8 quick questions and get your best-fit DSP, a runner-up and the way to access it through AdGeeks.

DSP quiz

Find the right DSP in 60 seconds

Eight questions about your budget, goals and markets. You get a best fit, a runner-up and the way to access it through AdGeeks.

Data last updated: 14 Oct 2026

About DSPs

What a DSP does
and how the five differ

What a DSP is

A demand-side platform (DSP) lets advertisers buy ad impressions across websites, apps, online video, streaming TV and audio from one place, through real-time auctions or direct deals with publishers. Each DSP has its own inventory, data and minimum spend, which is why the right one depends on your goals, markets and budget.

How the five DSPs differ

DV360 has the broadest reach, including YouTube, Netflix and Spotify, and is strong in every region, including the Middle East and Asia. More on DV360
Amazon DSP uses Amazon shopper data to find people ready to buy and reaches Prime Video and Netflix on the big screen. More on Amazon DSP
The Trade Desk offers huge open-internet and CTV scale, especially in the US, with advanced data and identity options, but no YouTube. More on The Trade Desk
Adform is built for European buyers, with transparent fees and a good fit for GDPR-sensitive campaigns. More on Adform
Walmart DSP uses Walmart first-party shopper data from in-store and online purchases and measures sales at Walmart. It is US only. More on Walmart DSP

How AdGeeks gives you access

AdGeeks provides a self-serve seat or a fully managed team on DV360, Amazon DSP and Adform, and runs The Trade Desk and Walmart DSP as a managed service. Get started on getdspaccess.com, and use the CPM calculator to see what your budget buys in your market.

Frequently asked questions

What is a DSP?

A demand-side platform is software advertisers use to buy ad impressions across many websites, apps, video and TV services from one place, in real-time auctions or through direct deals.

Which DSP can buy YouTube?

DV360. YouTube is only sold programmatically through Google’s DV360, so if YouTube is a must-have, DV360 belongs in your plan.

How much budget do I need?

Through AdGeeks, DV360 and Adform start from 5,000 USD a month, Amazon DSP from 10,000 USD, and The Trade Desk and Walmart DSP from 25,000 USD.

Can I use more than one DSP?

Yes. Many advertisers combine platforms, for example DV360 for YouTube and Amazon DSP for Prime Video. AdGeeks can run them together.

Is the quiz result a recommendation I have to follow?

No. It is general guidance based on your answers, not professional advice. AdGeeks resells or provides access to several of these platforms.

How do I get access to a DSP?

Pick Get access on your result to start a self-serve seat, or book a call and the AdGeeks team will set up the right platform for you.

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