Pocketo - swipe to split, inside the ad

Pocketo - swipe to split, inside the ad

Pocketo - swipe to split, inside the ad

In app

In app

Pocketo demo campaign: in-app interstitial and banners for a bill-splitting app on a dark background
Pocketo demo campaign: in-app interstitial and banners for a bill-splitting app on a dark background

Summary

Demo creative for Pocketo, a fictional bill-splitting app. Inside the ad, viewers drag a slider to split a dinner bill four ways and watch each friend’s share turn to paid, then get the app.

Why It works

The ad lets people try the app’s main promise before they install it. Showing the result - everyone paid in seconds - makes the benefit obvious and lifts install intent.