Kiwi Market - scratch to reveal the deal

Kiwi Market - scratch to reveal the deal

Kiwi Market - scratch to reveal the deal

Display

Display

Kiwi Market demo campaign: interactive scratch card ads in three sizes on a green background
Kiwi Market demo campaign: interactive scratch card ads in three sizes on a green background

Summary

Demo creative for Kiwi Market, a fictional grocery delivery app. Viewers scratch a foil ticket to reveal a 30% welcome code, with a short burst of confetti and an order button the moment the deal appears.

Why It works

Scratching is a tiny game everyone already knows how to play, and earning the deal makes it feel worth using. The code stays on screen, so the click goes straight to a first order.