What is Connected TV advertising?
Connected TV (CTV) advertising refers to video ads delivered within streaming apps on smart TVs and over-the-top (OTT) devices such as Roku, Fire TV, and Apple TV. Ads appear as pre-roll before content begins or as mid-roll during commercial breaks within ad-supported programming.
CTV inventory access
Hulu, Roku, Pluto, Samsung TV+, Tubi
Amazon Prime Video and Fire TV
YouTube on TV via DV360
Audience targeting (vs linear's broad demos)
What we offer
Why advertise on Connected TV?
Data-driven targeting
Target viewers using first-party and third-party data segments, going beyond age and gender to reach audiences by purchase behavior, interests, and content preferences across screens.
Incremental reach
Use linear TV data to extend reach to households that have not yet seen your ad on linear television, with the goal of maximizing audience penetration and your budget. (Currently available in specific markets only. Contact us to learn more.)
Unified measurement
Measure campaign performance across networks and publishers in a single view. Reporting covers both digital metrics (impressions, completions, conversions) and traditional TV metrics (gross rating points, reach, frequency).
Premium inventory
Place ads within content from top-tier networks and streaming platforms globally, including live sports broadcasts and high-profile cultural events that attract concentrated viewership
More precise frequency
Manage ad frequency across networks, channels, and device types from a single platform. Frequency caps reduce waste and prevent viewer fatigue.
Smarter optimizations
AI-driven optimization prioritizes spend toward light TV viewers and cord-cutters, extending incremental reach beyond what linear television delivers.
Industry Solutions
Platforms and types
