Amazon DSP Full-Funnel Market Launch

Client Overview

FootMender is a foot care brand that sells a specialized Foot Care Cream. The product launched on Amazon across the United Kingdom, France, and Germany through a two-month campaign running from January to March 2026. AdGeeks managed the campaign on the Amazon DSP platform, applying a full-funnel strategy that combined premium CTV awareness in the first month with display retargeting and conversion in the second month.

Campaign Objective

FootMender was entering three new European Amazon markets with no established brand presence. The primary objective was to build awareness at scale, validate demand, and generate measurable purchase intent within the first 60 days of launch.

Beyond initial demand generation, the campaign aimed to create a qualified retargeting pool of warm audiences for ongoing lower-funnel conversion activity. Establishing a foundation of new-to-brand shoppers across all three markets would support long-term sales growth on Amazon.

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Audience & Targeting

Amazon DSP audience signals were the core targeting layer. AdGeeks built a new-to-brand audience via CTV on Prime Video and Fire TV, targeting in-market foot care and wellness segments. In Phase 2, these users were retargeted with display ads across Amazon inventory, layered with competitor product viewers and category shoppers to capture purchase intent and drive conversions.

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Platform & Channels

Media ran across Amazon’s owned ecosystem, combining premium CTV and display inventory. CTV placements ran on Prime Video and Fire TV, ensuring high-impact visibility in brand-safe environments. Display activity ran across Amazon placements and selected third-party sites via Amazon DSP, supporting full-funnel coverage. Inventory was optimized using Amazon’s brand safety and category controls to maintain relevance within health, wellness, and retail environments.

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Creative and Formats

Two creative tracks ran in sequence. The awareness track used CTV video ads to introduce FootMender and build product recognition, with messaging focused on benefits, usage, and premium positioning. The conversion track retargeted engaged viewers with display formats, using direct-response messaging such as product highlights, pricing, and purchase prompts to drive add-to-cart and sales.

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Geo-Focus

The campaign targeted three core European markets: United Kingdom, France, and Germany. Each market was activated simultaneously to support a coordinated Amazon launch, with localized delivery ensuring relevance across language and shopping behavior while maintaining consistent full-funnel execution.