Scaling Premium Patient Consultations: Healthcare Campaign With Google DV360

Client Overview

Medlinks Aesthetics is a premium cosmetic surgery and hair transplant clinic based in India, serving affluent patients seeking high-end aesthetic procedures. The clinic had relied on generic social and search channels for lead generation, but rising cost per lead and difficulty reaching the right income segment demanded a shift in strategy. Medlinks needed a campaign that would generate high-quality patient leads while maintaining the brand positioning expected of a premium healthcare provider.

Campaign Objective

The campaign aimed to reduce cost per lead while increasing the volume of consultation bookings. Previous channels had delivered leads at unsustainable CPLs, with too many inquiries coming from audiences outside the clinic's target income bracket. DV360's premium inventory offered a path to reaching affluent professionals in brand-safe environments where healthcare messaging carried more credibility.

Brand trust was the second objective. Cosmetic surgery is a high-consideration purchase where the environment in which a patient first encounters a clinic shapes their perception of quality. Appearing on CTV and OTT platforms alongside premium content would position Medlinks as a trusted provider, creating a halo effect that generic display and social placements could not replicate.

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Audience & Targeting

Custom audiences were built around high-income professionals actively researching cosmetic procedures. Behavioral signals captured users browsing hair restoration treatments, facial aesthetics, body contouring options, and post-procedure recovery information. Income and lifestyle filters narrowed delivery to affluent households, matching the clinic's premium positioning and typical patient profile.

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Platform & Channels

Premium inventory was prioritized throughout. CTV and OTT ran on streaming and connected TV platforms with strict brand safety controls for healthcare content. Display was limited to healthcare-compliant placements, avoiding categories that could weaken trust. This approach solved a key issue from earlier campaigns where generic channels diluted brand perception.

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Creative and Formats

Video creatives for CTV and OTT focused on the clinic's facilities, medical expertise, and patient outcomes, establishing Medlinks as a credible premium provider. Display creatives carried procedure-specific messaging with consultation booking calls to action. Testimonial variants added social proof, featuring patient experiences that addressed the hesitations common in high-consideration healthcare decisions. Each creative set was rotated based on A/B test performance data.