Overview

WhiteBIT, one of Europe’s leading cryptocurrency exchanges, partnered with GetDV360 to scale user acquisition campaigns and strengthen their creative performance across multiple markets.

Challenges

• Needed compliance-ready campaigns for DV360.

• Faced high CPAs in competitive regions.

• Existing creatives suffered from ad fatigue and low engagement.

• Required localized assets for global campaigns.

Our Strategy

• Activated DV360 premium inventory: programmatic display, video,
  and in-app.

• Built custom audience segments (crypto investors, fintech users,
  trading app audiences).

• Produced multi-format creatives optimized for conversions.

• Implemented A/B testing across creatives and bidding strategies.

• Localized ads for multiple geographies to improve relevance.

Results

• CPA reduced by 32% compared to previous campaigns

• CTR improved by 27% with new creative sets

• User acquisition volume increased +110% in 4 months

• Achieved 3.6x ROAS across campaigns

Key Takeaway

By combining creative innovation with DV360 campaign management, GetDV360 helped WhiteBIT lower acquisition costs, improve engagement, and scale user growth across international markets.