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Connected TV in 2026: The Fastest-Growing Channel in Digital Advertising

black flat screen tv turned on showing game

Connected TV in 2026: The Fastest-Growing Channel in Digital Advertising

Why Connected TV Is Accelerating Faster Than Ever in the UK

Why Connected TV Is Accelerating Faster Than Ever in the UK

Connected TV Is Now a Core Growth Channel for U.S. Brands and Agencies

Connected TV Is Now a Core Growth Channel for U.S. Brands and Agencies

Understanding DV360 Reporting: Metrics That Really Matter

Understanding DV360 Reporting: Metrics That Really Matter

How to Set Up Your First DV360 Campaign: Step-by-Step Guide

How to Set Up Your First DV360 Campaign: Step-by-Step Guide

A close-up of a person’s hand gripping a handheld camera stabilizer (gimbal) mounted with a mirrorless camera and lens, with a wrist support strap and small external monitor attached, set against a soft, out-of-focus background.

Best Practices for Video Advertising in DV360

A close-up of a person’s hand gripping a handheld camera stabilizer (gimbal) mounted with a mirrorless camera and lens, with a wrist support strap and small external monitor attached, set against a soft, out-of-focus background.

Best Practices for Video Advertising in DV360

A high-angle view over the shoulders of two people seated together, each holding a printed report. The person on the right holds a sheet titled “Return on Investment” showing a green-highlighted table of discount factors, annual benefits, and costs across five years, with a “Discount Rate 10%” box at the top. The person on the left holds a page displaying a vertical bar chart in muted oranges, blues, and grays. Both are seated on a light wood floor with smooth river stones scattered nearby.

How to Use Audience Segmentation in DV360 for Higher ROI

A high-angle view over the shoulders of two people seated together, each holding a printed report. The person on the right holds a sheet titled “Return on Investment” showing a green-highlighted table of discount factors, annual benefits, and costs across five years, with a “Discount Rate 10%” box at the top. The person on the left holds a page displaying a vertical bar chart in muted oranges, blues, and grays. Both are seated on a light wood floor with smooth river stones scattered nearby.

How to Use Audience Segmentation in DV360 for Higher ROI

A top-down view of a wooden desk scattered with printed charts and a spiral notebook; a black-handled magnifying glass rests on the open notebook beside two pencils (one blue, one green), highlighting data visualizations including pie, bar, bubble, and gauge charts.

Understanding DV360 Metrics: What Matters Most?

A top-down view of a wooden desk scattered with printed charts and a spiral notebook; a black-handled magnifying glass rests on the open notebook beside two pencils (one blue, one green), highlighting data visualizations including pie, bar, bubble, and gauge charts.

Understanding DV360 Metrics: What Matters Most?

A simple white slide with the Google Display & Video 360 logo centered: a green triangular play-icon graphic to the left of the words “Display & Video 360” in gray text.

DV360 Integrations with Other Google Marketing Platform Tools

A simple white slide with the Google Display & Video 360 logo centered: a green triangular play-icon graphic to the left of the words “Display & Video 360” in gray text.

DV360 Integrations with Other Google Marketing Platform Tools

A stylized illustration of a digital ecosystem: on the left, a server rack icon plugs into a laptop showing the Display & Video 360 logo; on the right, a smartphone displays a blue ad unit and is connected via a yellow plug. Faint circuit-board lines run in the background.

Common Mistakes in DV360 Setup

A stylized illustration of a digital ecosystem: on the left, a server rack icon plugs into a laptop showing the Display & Video 360 logo; on the right, a smartphone displays a blue ad unit and is connected via a yellow plug. Faint circuit-board lines run in the background.

Common Mistakes in DV360 Setup

An over-shoulder shot of hands typing on a MacBook Air keyboard; the screen shows a Google Analytics dashboard in French, with a pie chart of traffic sources, a line-graph of users over time, and various bar charts; a white coffee mug and two markers sit on the table beside the laptop.

Best Practices in Programmatic Advertising

An over-shoulder shot of hands typing on a MacBook Air keyboard; the screen shows a Google Analytics dashboard in French, with a pie chart of traffic sources, a line-graph of users over time, and various bar charts; a white coffee mug and two markers sit on the table beside the laptop.

Best Practices in Programmatic Advertising

A green-tinted montage of financial charts—bar graphs, line charts, and pie diagrams—overlaid with a large white circle containing the Display & Video 360 triangular play-icon logo in the center.

How to Start with DV360

A green-tinted montage of financial charts—bar graphs, line charts, and pie diagrams—overlaid with a large white circle containing the Display & Video 360 triangular play-icon logo in the center.

How to Start with DV360

A conceptual comparison graphic: at the top, a rounded rectangle outlined in red contains the Display & Video 360 logo and the Google Ads logo side by side, with a yellow warning exclamation icon; below is a browser window labeled “Google” showing a text ad, and a green checkmark at right.

Why Google DV360 Outshines Google Ads: A Comprehensive Comparison

A conceptual comparison graphic: at the top, a rounded rectangle outlined in red contains the Display & Video 360 logo and the Google Ads logo side by side, with a yellow warning exclamation icon; below is a browser window labeled “Google” showing a text ad, and a green checkmark at right.

Why Google DV360 Outshines Google Ads: A Comprehensive Comparison

A minimal green-and-gray slide showing a large Display & Video 360 triangular logo at left with thin network-node lines extending from it toward the right, over a pale green background; “Display & Video 360” is printed in small gray text beneath the icon.

5 Key Benefits of Using Google DV360 for Your Digital Advertising Strategy

A minimal green-and-gray slide showing a large Display & Video 360 triangular logo at left with thin network-node lines extending from it toward the right, over a pale green background; “Display & Video 360” is printed in small gray text beneath the icon.

5 Key Benefits of Using Google DV360 for Your Digital Advertising Strategy

A stylized graphic showing a large green semi-circle textured shape set against a light gray background. At its top left edge is the triangular green “play” icon of the Display & Video 360 logo outlined in white, with the words “Display & Video 360” in gray centered above the green shape. On the right, a pair of hands types on a silver laptop keyboard that overlaps the green half-circle, and a grid of small gray dots decorates the upper right of the slide.

The Future of Digital Advertising: Why You Should Upgrade to Google DV360 Today

A stylized graphic showing a large green semi-circle textured shape set against a light gray background. At its top left edge is the triangular green “play” icon of the Display & Video 360 logo outlined in white, with the words “Display & Video 360” in gray centered above the green shape. On the right, a pair of hands types on a silver laptop keyboard that overlaps the green half-circle, and a grid of small gray dots decorates the upper right of the slide.

The Future of Digital Advertising: Why You Should Upgrade to Google DV360 Today

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