Turning Clicks into Coverage: TBC Insurance’s Multi-Layered DV360 Campaign

Client Overview
TBC Insurance is one of Georgia’s leading insurance providers, offering a wide range of personal and commercial coverage solutions. In November, TBC Insurance ran a targeted digital campaign to increase policy sales while efficiently reaching high-intent audiences online.

Campaign Objectives

• Drive qualified traffic to TBC Insurance’s digital platforms.

• Convert interested users into policyholders.

• Optimize budget efficiency while testing multiple audience strategies.

Targeting Strategy
The campaign employed a multi-layered targeting approach across DV360 and Google Ads to maximize reach and conversions:

1. Google Audience Targeting

   • Reached users based on demographic, interest, and behavior data.
     
     

2. Retargeting

   • Re-engaged website visitors and users who interacted with previous campaigns.
     
     

3. Keyword Targeting

   • Captured high-intent search traffic relevant to insurance and related services.
     
     

4. Website & Category Targeting

   • Placed ads on relevant websites and content categories aligned with insurance and financial services.

Campaign Components

Results & Impact

• Delivered over 3.6M impressions to high-intent audiences.

• Achieved 3,224 clicks, driving qualified traffic to TBC Insurance’s platform.

• 255 insurance policies purchased, demonstrating strong conversion efficiency relative to budget.

• Campaign performance validated the effectiveness of layered audience targeting combining Google segments, retargeting, and contextual placements.

Why It Worked

• Multi-layered targeting ensured the right message reached the right user at the right time.

• Retargeting re-engaged high-intent visitors, improving conversion rates.

• Budget optimization and careful audience segmentation maximized ROI.

Takeaway

TBC Insurance’s November campaign demonstrates that a strategically segmented, multi-channel digital approach can deliver measurable results even on a modest budget — driving both awareness and tangible policy sales.